“FINALLY GETTING MY BACK OF HOUSE IN ORDER”
The number one win for me—especially with all the resources you provide—is finally getting my back-of-house in order.
I'm really excited about the new year, and I’ve already had so many discovery calls and new clients booked.
ERICA McLAIN
Founder and Principle Designer, McLain by Design Interiors
Your Design Process is the Key to Your Personal & Financial Freedom—Here’s How to Unlock It.
Most interior designers believe they need more clients and higher fees to create a profitable business, and while that may be true, it’s not the real reason you're overworked, underpaid, and stuck in the day-to-day hustle. The truth is, your business is running you—not the other way around.
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Design Freedom gives you the exact system to streamline your entire design process—so you can scale your revenue, reclaim your time, and build a business that works for you, not against you.
WELCOME TO
DESIGN FREEDOM
Where designers discover the magic of streamlined, profitable workflows
I’m Traci Connell, CEO of a $4.5M award-winning design firm, Traci Connell Interiors. (I can’t even believe I’m saying that!)
When I started my design business from my kitchen table as a single mom with 3 kids, I didn’t care about publicity or fame. I had to make real money to put food on the table for my children.
These days, I see so many talented designers working their butts off, creating beautiful work, and getting nowhere fast. They are stressed to the max, underpaid, and missing out on the joy that their dream career can offer them.
What are they missing?
Profitable Processes
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There is a way of doing things that attracts the champagne clients you want, brings in the money you need, and builds your brand on autopilot.
That’s why I created Design Freedom: to normalize profitable processes for designers. Our creativity doesn’t have to cost us our wealth and peace of mind.
Listen, most of us didn’t go to business school. I didn’t! As designers, we are driven by beauty, aesthetics, and life experiences - not spreadsheets.
Unfortunately, if designers don’t learn the business lessons they need to run their design firms profitably and efficiently, they will always be cash-poor, time-poor, and stressed out.
Enter Design Freedom.
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We make it FUN for growth-focused interior designers to run their design projects like a pro.
Design Freedom is a 5-week program but you can take it at the pace that’s right for you.
Here’s what we have to accomplish during our time together.
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1. CHAMPAGNE CLIENT QUALIFICATION & CONSULTATION
Implement our tried & true process for streamlining your client qualification process, so you quickly qualify and close dream projects that you know will be fruitful and profitable.
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2. BUDGET, SCOPE, & CLIENT ONBOARDING
Present your fees, set your boundaries, and close the deal with an onboarding process that will eliminate 90% of client-related issues from day one. -
3. STREAMLINED, SCALABLE DESIGN DEVELOPMENT
From internal meetings to client meetings, space planning to product sourcing, this design workflow process will ensure you arrive at a design your clients love - on time and under budget! -
4. ORDERING & VENDOR MANAGEMENT
Stop getting surprised, disappointed, overwhelmed, and frustrated by unruly vendors and disorganized ordering. Follow my process from beginning to end for a smooth path to install. -
5. FLAWLESS INSTALLATION & PROJECT CLOSE
Enjoy the fruits of all your labor and set yourself up for an installation that feels intentional, relaxed, and joyful. Coordinate your team with prowess and precision right to the last accessory.
Pre-Work: Set Up Your Asana Board
Instead of keeping track of your design process on paper, leverage the power of Asana to get completely organized with the click of a button. Simply upload our ready-made Project Workflow template into Asana and begin customizing each step as you go.
The Curriculum
These trainings cover each topic required for you to reach that elusive next-level revenue and get your entire business running like clockwork.
MODULE 1: THE CHAMPAGNE CLIENT QUALIFICATION & CONSULTATION PROCESS
Double your profitability by learning to qualify and close your ideal clients.
- The exact questions Traci’s team asks to filter out non-ideal clients before the consultation.
- How to use a Pitch Deck to showcase your value and command higher fees.
- The seamless transition from discovery call to signed contract (without ghosting or delays).
- Scripts and templates for qualifying clients in 10 minutes or less.
✔️ Bonus: Client Qualification Script & Pre-Consultation Email Template
MODULE 2: BUDGET, SCOPE, & THE EXCLUSIVE CLIENT ONBOARDING EXPERIENCE
Eliminate 95% of project headaches with a seamless onboarding system.
- How to structure a Scope of Work & Fee Proposal for an instant YES.
- Why Traci only discusses pricing LIVE on Zoom—and why you should too.
- The exact process for contract signing & payment collection (without follow-up stress).
- How to set expectations from Day 1 so clients respect your workflow and boundaries.
✔️ Bonus: Plug-and-Play Welcome Email & Onboarding Checklist
MODULE 3: THE STREAMLINED, SCALABLE DESIGN DEVELOPMENT WORKFLOW
Get projects done twice as fast with Traci’s proven step-by-step workflow.
- How to set up a team meeting structure that saves hours of back-and-forth.
- The Red Dot / Green Dot system for refining client preferences upfront.
- The secret to limiting revisions and rework—without frustrating clients.
- A structured approach to space planning, sourcing, and presentation prep.
✔️ Bonus: Design Workflow Checklist & Client Feedback Guide
MODULE 4: THE NO-STRESS ORDERING & VENDOR MANAGEMENT SYSTEM
Minimize risk, prevent costly delays, and streamline procurement like a pro.
- The exact order placement & tracking system Traci’s team uses to eliminate lost items.
- How to use a color-coded tracking system to monitor shipments in real-time.
- What to do when vendor delays happen (without panicking or blaming the client).
- A structured approach to handling damages, replacements, and client updates.
✔️ Bonus: Purchase Order Template & Vendor Tracking System
MODULE 5: THEÂ FLAWLESS INSTALLATION DAY & REFERRAL-RICH PROJECT CLOSE OUT
End your projects chaos-free with a luxury client experience.
- The 3-week pre-install checklist that eliminates last-minute stress.
- How to organize an installation so every detail is flawless before the client arrives.
- The perfect client reveal experience that turns every install into a marketing moment.
- Post-install follow-up strategies to secure testimonials, referrals, and repeat business.
✔️ Bonus: Installation Day Checklist & Client Follow-Up Email Template
A COMPLETE SUITE OF TEMPLATES & RESOURCESÂ TO RUN YOUR PROJECTS
This special list of templates, tools, and resources will give you step-by-step, fill-in-the-blank, copy-and-paste shortcuts to getting my entire Design Workflow up and running in your own business.
The Champagne Client Project Templates
An end-to-end, step-by-step project workflow with all the templates to streamline your client processes and run profitable, polished projects.
Template Examples:
- Â Asana SOP System
- No-Fail Customer Service Email Sequence
- New Client Questionnaire Must-Have Questions
- Prospect Lead Form and Verbiage
- Weekly Status Template for Clients
- Â Design Concept Meeting Worksheet
- Estimate Range Worksheet
- Essential Contract Language
- Staff Meeting Agenda
- Client Referral Thank You Template
Bonus #1:Â
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The Ultimate Asana Template
Getting your design process out of your head and onto paper is life-changing – but once you get mine, you’ll wonder how you ever lived without it. Asana is like my second brain. I never miss a thing, and neither does my team! Each day, I just open my Asana and I know exactly what to do for the day. With this bonus, my ultimate Asana template will be yours. Simply upload, personalize, and start saving time and sanity.
Bonus #2:Â
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Red Dot Green Dot Deep Dive
The Red Dot Green Dot exercise is one of the legendary parts of my process that helps designers get clear on what their ideal client wants faster and with fewer miscommunications. This exercise is one I take clients through during our initial design consult and it helps us build a comprehensive design presentation in record time.
Bonus #3:Â
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Design Presentation Deep Dive
Did you know that I run my entire design process with only 3 main client meetings? The Design Presentation is one of them. In this deep dive training, I’ll pull back the curtain on how I am able to get granular precision on the final design approval, minimize reselects, and pave the way for a seamless project in this one meeting alone.
Ready to make design magic?
Join Design Freedom.
"TRACIÂ HAS THE SAME REAL-LIFE CHALLENGES WE DO"
It’s so reassuring to know that even as a coach, you experience the same real-life challenges we do. It makes your guidance feel even more relatable and valuable.
MELISSAÂ JEFFREY
CEO & PRINCIPAL DESIGNER,Â
Melissa Jeffrey Design & Consulting
LET'S TAKE YOUR DESIGNÂ WORKFLOW TO THE NEXT LEVEL - TOGETHER.
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➣ Streamline your entire design process
➣ Create a high-end client experience
➣ Eliminate communication challenges & boundary issues
➣ Boost your profits & get your time back
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RSVP TODAY
"THE TRAINING PAID OFF RIGHT AWAY"
Not long after I invested in the training, we landed a hefty project, so I feel like it paid off right away. Client projects are rolling in fast—we now have a three-room minimum, which has been great for us!
DeDe DeWINE HOLLOWAY
Principal Designer & CEO, DeWine Design
Here's everything you'll get in
DESIGN FREEDOM
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The Champagne Client Project Workflow
$20,000
Traci’s Entire Library of Design Workflow Templates & Resources
$9,000
Bonus #1: Budget & Scope Deep Dive
$1,997
Bonus #2: Red Dot Green Dot Deep Dive
$1,997
Bonus #3: Design Presentation Deep Dive
$1,997
When you add it all up, that's over $34,000
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GET STARTED NOW
Choose the Plan That’s Right for You
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SECURE CHECKOUT
You can trust us!
GET YOUR QUESTIONS ANSWERED:
Is this program right for me?
Does this program include direct coaching from Traci?
What makes your Design Workflow different from others on the market?
What makes the investment worth it?
What makes Traci qualified to teach this?
GET STARTED NOW
Choose the Plan That’s Right for You
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SECURE CHECKOUT
You can trust us!
Join Design Freedom Today
Take Control of Your Projects & Lead Your Clients Like a Pro with the Exact Design Workflow Process I Used to Scale to $4M Annually while Taking Fridays Off.
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DISCLAIMER
Results vary depending on many variables. Time and effort are required to create ideal results. We work with you to see you succeed beyond where you came to us at. We do not make refunds available. We deliver what we promise. We support you to fulfill your promise.
